We are in love with Radiant Baby's latest music video. Get lost in this magical purple world made by Laurence Philomene!
When I met up with @radiantbaby.fgm to talk about the project, he told me the song “Do It” is inspired by the night he met his partner, at a party, exchanging glances, etc. I wanted to used this story as the base for the video but bring in my experiences into it as well. I love creating monochromatic scenes because I feel like it actually takes away any visual distractions and allows you to really focus on the story itself. We chose purple because it’s the colour of the year according to pantone, and from there we wanted to create a queer purple fantasy land. It’s the kind of wholesome queer love story that I wish I could have seen when I was a teen and I would spend hours watching music videos on tv. It’s meant to be something cute and fun, playing with the line between reality and imagination.