The new RTW line “The Marc Jacobs” is a collection of bags, jewelry, shoes, and accessory items that you can put together and style in your own way. The main goal is to give buyers the chance to get creative in their everyday looks instead of providing them with full runway outfits. It’s about personalization and allowing consumers to interpret an array of item pieces as whatever they want them to be.
Inspired by periods in fashion, film, art, and music, The Marc Jacobs is about taking on the old and transforming it into something fresh and new. “We wanted to do something that is unlike the collections we are already doing, in that it is more 'item-y.’ These items are things that you could put together in your own way," said Marc Jacobs in the official press release.
Out of everything this new line offers, most important is its perfect formula for mixing and matching high and low items. The formula? Be bold, take risks, and have fun doing it! Mixing and matching high-low items is all about pairing your high-end pieces with your more affordable ones, like pairing your beloved designer jacket with a thrifted pair of denim, or pairing those shoes you splurged on with a vintage T-shirt. It’s all about thinking outside the box and pairing pieces you normally wouldn’t think of putting together.
A perfect example of this can be seen in the editorial images shared in the The Marc Jacobs’ Instagram account. Pieces from the collection were styled by Lotta Volkova, the Russian stylist best known for her work with Vetements and Balenciaga. The looks she styled for the launch speak directly to the collection’s spontaneity and fun approach, modeled by multiple sets of twins.
In the past couple of years, street style, economical status, and political views have transformed the way we see fashion and what we decide to wear and buy. People are interested in product knowledge and representation. They want to know more about a product’s sustainability, quality, price, and whether the expense will be worthwhile. It’s opened up conversations about being represented in the fashion community, and how not all body types, ethnicities, and sexual identities are being seen and heard. People want to know that the items they’re investing in will last for several years, and “THE” contributes to this idea of free for all, encouraging consumers to buy statement items.
“My whole philosophy of fashion is that I love the high and the low… I loved wearing an Adidas track pant with a fur coat back in the day, [but] I don't wear fur anymore. Or I'd like to wear something super expensive with a pair of $10 flip flops. I always felt that the imbalance of things made them more stylish and less fashionable. So, it was always about achieving that cool imbalance. I see young people and mature people on the street who dress like that. They're not head-to-toe off the runway—they make fashion work in their lives the way they like it,” said Marc Jacobs in an interview with Teen Vogue.
The RTW looks empower you to go beyond the norm. Floral prairie dresses were paired with two-colored tights and Victorian lace-up boots; checkered sweaters were layered with Sunday best coats and bright-colored gym pants. Other looks paid homage to the ‘80s and ‘90s in the forms of graphic ringer tees and striped grunge sweaters paired with slouchy corduroy pants. The pieces’ styling serves as a foundation for consumers to embrace color, pair different silhouettes, and combine unlikely items. And beyond that, it serves as a reminder that nothing ever really goes out of style—there’s always a way to interpret an item and bring a trend back.
The real treat here is that fashion can be anything you want it to be, and that’s exactly what the new Marc Jacobs line is here to offer: items you can repeatedly incorporate into your everyday looks. Style comes from knowing who you are and giving yourself the freedom to try new things, and that’s really the crux of “The Marc Jacobs.”